A private holding company based in Vienna, owning and building businesses for the long term. Entrepreneurship in the family since 1912.
We deploy private capital with patience and conviction — concentrated in a small number of areas where we bring genuine understanding.
We invest without a fixed exit horizon. The aim is to own good businesses for decades, not to trade them.
Our perspective comes from having built and led companies ourselves — we know what it takes to run a business day to day.
We back owners and management teams we trust, and support them with capital, experience and a steady hand.
Brands and products rooted in daily habits, with pricing power and loyal demand. We look to acquire majority stakes in established businesses facing succession — in Europe, with a focus on the German‑speaking markets.
Selective positions in residential assets in established locations, held across cycles.
Selective positions in diagnostics, prevention and longevity.
We welcome conversations with owners considering succession, and with advisors and co‑investors.
Johann Hornig founds J. Hornig in Graz. Over three generations, the company grows into one of southern Austria’s defining coffee brands.
Johannes Hornig leads J. Hornig as CEO — international expansion and profitable growth.
J. Hornig Holding: private family capital, long‑term ownership of consumer businesses.
Entrepreneur and investor. Led J. Hornig, the Austrian coffee company, as CEO and co‑owner — international expansion and profitable growth to his exit in 2020. Since then, he invests in and builds businesses through J. Hornig Holding — as owner and operator, with a horizon measured in decades.
J. Hornig Holding GmbH
Am Belvedere 4 / QBC 4 · 1100 Vienna, Austria